Elon Musk’s X Increases Premium+ Subscription Rates by 35% in India

Elon Musk has increased the price of the Premium+ subscription for his social media platform X by 35% for both new and existing users in India.

Starting December 21, Premium+ users in India will now have to pay Rs 1,750 per month, up from Rs 1,300—an increase of about 35%. For an annual subscription, the cost has gone up to Rs 18,300, from Rs 13,600, which is also a nearly 35% rise.

This is the largest price hike since Musk acquired the platform (formerly known as Twitter) in 2022.

However, the rates for the basic subscription in India remain unchanged at Rs 243, while the premium tier is still priced at Rs 650.

In the US, the Premium+ subscription will now cost $22 per month, up from $16, with the annual subscription rising to $229 from $168.

“If you’re an existing subscriber and your next billing cycle starts before January 20, 2025, you’ll be charged at your current rate; otherwise, the new rate will begin with your first billing cycle after that date,” said X.

According to the company, Premium is now completely ads-free, providing an uninterrupted browsing experience.

“This significant enhancement is reflected in the new pricing. Premium subscribers will enjoy higher priority support from @Premium, access to new features such as Radar, and higher limits on our most cutting-edge Grok AI models, ensuring you’re always ahead of the curve,” said the social media platform.

“Increased pricing allows us to invest more into making Premium better and better over time,” it added.

X further stated that the company has “shifted its revenue share model to reward content quality and engagement rather than ad views alone”.

“Your Premium subscription fee contributes to this new, more equitable system where creator earnings are tied to the overall value they bring to X, not impressions of ads,” it added.

Source:- NDTV